Ideas
1. Room Servize.
        Gold - Cannes Lions YLD Spain 2026
2. Huellas solo hay muchas.
3. Lost & Found. 
        World Finals - Cannes Lions YLD 2026
4. The Protein Proof.
5. Heineken® Brindemos.

Craft
1. ELCLÁSICO.
2. LALIGA Bares.
3. Heineken® as main sponsor.
4. El viaje de LALIGA.
5. LALIGA Awards.

The dupla

The Protein Proof

The Brief #6 - Cannes Lions


Brief:


Re:Wild called for an advertising campaign that makes prioritising plant protein an easy way to help protect the wild.

Insight:


Fitness culture is growing, and we see animal protein as the key to our goals.

Idea:


We’re turning the Olympic Games into a social experiment, challenging five Olympic athletes to compete at the highest level on a plant-based diet. Together, they’ll prove that plant protein can fuel high-level performance.