what we do
- Room Servize (YLD 2026 winners).
- ELCLÁSICO.
- Heineken® Brindemos.
- El Viaje de LALIGA.
- Cruzcampo® Patrimonio.
- LALIGA Awards.
- Heineken® as Main Sponsor.
who we are
- The dupla.
- Gerard.
- Alberto.
what we do
who we are
El Viaje de LALIGA
LALIGA, 2026
With full creative freedom, LALIGA tasked us with building a design system for ‘El Viaje de LALIGA’, a biannual event for LALIGA’s main sponsors that travels across different cities. The main challenge: create a modular, scalable identity that could adapt seamlessly to each destination in future editions.
Built around a custom set of pictograms (both generic and city-specific), these elements interconnect through a grid-based logic, allowing the lines to combine and generate new layered patterns for every piece. The result is a highly flexible design framework that feels clean, elegant and functional, while subtly incorporating LALIGA’s DNA through colour, typography and geometric shapes.
A system designed to travel as well as the event itself.