Brindemos por el mejor regalo

Grupo Heineken®, 2025



Brief:


Grupo Heineken wanted to make beer a go-to Christmas gift with a campaign across supermarkets.

Insight:


Nothing brings people together like a beer. So why not bring all their beers together?

Idea:


We brought Grupo Heineken’s four beer brands together in one Christmas universe, creating a shared festive identity with details inspired by each brand. From concept and art direction to photoshoot and retail rollout, we led the project end-to-end.