Heineken® as Main Sponsor

Roig Arena, 2025



Challenge:


Bring Heineken’s sponsorship of Roig Arena to life through a cohesive brand presence across the venue.

Execution:


We created a flexible audiovisual system, from the initial concept and animation to screen adaptations, exterior applications and Heineken Original and 0.0 versions.

Impact:


The project’s success led to further Heineken activations across festivals and live events.