48h Brief:
ILUNION, where most employees have disabilities, needed to connect with Gen Z, who share its values but barely know the brand.
Insight:
Gen Z talks about everything without filters, yet disability remains an uncomfortable topic to us.
Idea:
Room Servize: an all-inclusive talk show.
We bring Gen Z and ILUNION employees with disabilities together to tackle taboo and juicy questions people are usually too afraid to ask, sparking unfiltered akward conversations where inclusion happens naturally.