Patrimonio

Cruzcampo, 2025



Cruzcampo launched Patrimonio, a limited edition celebrating Andalusian cultural icons. Ogilvy developed the concept and bottle design, and our role was to bring that idea into the real world, where people actually interact with the brand.

We took the key visual and made it work across all touchpoints, with a special focus on web design and digital experience, building a landing page that translated the campaign story in a clear and engaging way. From there, we adapted everything else: retail and Horeca assets, in-store motion content and influencer kits.

The main challenge was not just execution, but how to adapt a single visual system into multiple formats without losing its essence. Making sure everything felt consistent, recognisable, and alive across every space where the campaign showed up.