Heineken® as Main SponsorRoig Arena, 2025
As
the main sponsor of Roig Arena in Valencia, Heineken asked us to shape how the brand would live across the venue. We created a series of master audiovisual pieces designed to adapt naturally to every screen format inside the arena.
From the initial story and visual concept to animation and final adaptations, we built a flexible content system ready for concerts, festivals, and Liga Endesa basketball games. The project also expanded into exterior print applications and the adaptation between Heineken Original and Heineken 0.0, ensuring a coherent brand presence across different moments and audiences.
The goal was simple: make Heineken feel part of the live experience. Every piece was designed to work in real event conditions, supporting the energy of the arena while keeping the sponsorship visible, consistent, and easy to evolve over time.